January 22, 2016

A Startup Guy’s Journey to 200 Active Business Relationships

BY Brandon IN Networking, Referrals, Relationships

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I’m about to start off the first blog post in our business relationship building series by saying what we all know is true. Networking really sucks and you’re probably really bad at it. How did I come to this conclusion? Well because I suck at it myself – and I also hate it. I try to avoid it at all costs. I do however love to grab a drink with a fellow entrepreneur, marketer, or creative that I haven’t met before and discuss what they’re working on and perhaps extend them a piece of advice, referral, or lend them a … Continue reading A Startup Guy’s Journey to 200 Active Business Relationships

January 19, 2016

Generating Referral Sales Starts with Doing Great Business

BY Brandon IN lead Generation, Referrals, Sales

  Unlike most big CRM companies, karmaCRM doesn’t have a enormous marketing budget and a 30 person sales team. We’re a small business, just like our userbase, and we have the small marketing budget to go along with that designation. This just means our marketing tactics and lead generation channels have to be a bit different than your average CRM company. That’s why we’re proud to say one of our most dependable lead generation sources is word of mouth marketing. That’s right. Word of mouth. Over the past quarter, we can trace nearly a 25% of our leads to word of … Continue reading Generating Referral Sales Starts with Doing Great Business

December 4, 2015

How Pre-targeting Helped us Achieve a 75% Cold Email Open Rate

BY Brandon IN Cold Emailing, Prospecting, Sales, Sales Learning

Two weeks ago, the karmaCRM email marketing campaign was sitting at a healthy 51.5% open rate with a 13.5% reply rate over the last 1,000 sent emails. That has helped us generate 57 phone conversations which turned into 35 signups for our platform. Not too bad! However, after implementing a simple tactic to warm up our cold emails, our statistics were as follows: Open rate: 75% Reply rate: 21% The key to our success was a little talked about tactic called pre-targeting. By pre-targeting our prospects with social advertisements before we send them cold emails, we familiarize our prospects with our brand. … Continue reading How Pre-targeting Helped us Achieve a 75% Cold Email Open Rate

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