August 15, 2016

Featured Customer: Graphel Carbon Products

BY Krista IN Featured Customers

Graphel Carbon Products

Celebrating their 50th anniversary last year, Graphel Carbon Products is a leader in providing graphite solutions for a wide range of industries — they produce and distribute parts that are used in jet airplanes and the electric generators. And in their five decades of success, they have learned that businesses need to adapt to grow. Marketing Manager Aileen Crass knew that Graphel needed to adapt when it came to how they managed their customers. As is common in many organizations, salespeople were still keeping customer data and follow-up schedules on spreadsheets or in their heads. As a former financial advisor, … Continue reading Featured Customer: Graphel Carbon Products

July 6, 2016

How to nurture long-term relationships with clients

BY John Paul Narowski IN Real Estate


Finding clients is only the first part of the equation to becoming a successful real estate agent. Once you find clients, you need to keep them engaged through the entire home-buying or selling process, so that they ultimately end up buying or selling with you. After closing, continuing to nurture those relationships ensures that they become a source of ongoing referrals after their transaction with you is over. Keeping clients engaged from the time they begin working with you through closing and for years beyond is they to making sure they continue to think of you whenever they or someone … Continue reading How to nurture long-term relationships with clients

June 28, 2016

How to Get Real Estate Leads on Facebook

BY John Paul Narowski IN Real Estate


Facebook has become the most popular social network on the planet. It would be a mistake to ignore as a lead-generation source, but it’s easy to get lost or intimidated. This guide will help you focus on free tactics that are proven to work. Getting free leads on Facebook boils down to one thing: “Content Marketing.” There are a lot of strategies out there – you may have tried boosting posts, or getting friends and family to like your page. I’ve got news for you: 50 likes from prospects is better than 2,000 likes from people who aren’t your targets. … Continue reading How to Get Real Estate Leads on Facebook

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