Beware the Ides of March! But learn from it, too

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The story of Julius Caesar’s assassination usually centers around betrayal. But an equally important theme has to do with the power of overconfidence in blinding us to what’s going on around us.

Build Your Brand by Embracing Internet Folkways

Understanding and working within Internet folkways can make doing business more profitable and even more fun.

What do business mentors want?

Mentorship can offer huge benefits to entrepreneurs. But the real question is, what is it that mentors want? Understanding that can pay off big both for you and your future mentor.

The Circle of Life: Customer Engagement as a Cycle

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Think through what you want customer engagement to accomplish, and design your systems around that.

Making the Most of Your Social Media Leads

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Contacting people who have spontaneously reached out to you via social media can be more powerful than simple advertising; in today’s world people are very aware of advertising and very distrusting of it. But personal recommendations by people they trust and admire remain absolute gold.

After we stopped blushing…

“Lean” and “agile” can sometimes have connotations of haste and incompleteness, but for karma, that’s a virtue, not a drawback.

Developing Tools, Processes, and People Geared Toward Listening

Since we have benefited so much from customer input, we should continually be trying to find new ways not just to help our customers, but to learn from them. If we are really going to establish a partnership with our customers, we have to learn to listen, and that means having the right approaches and tools.

Being customer-driven means sharing power, and that's a good thing

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We as a company have a much bigger sphere of influence thanks to social media, but we share that sphere and its power with our customers. Our marketing isn’t about hard selling or trickery. It’s about reaching out to like-minded people who vibe with what we do and could benefit from it.

Our Favorite Articles This Week

There’s been a lot of great writing recently on CRM, customer service, social tech, and all those other good things.  Here are some of the best we’ve read this week: Leonard Kile at destinationCRM, “Customers Should Help Create Major Innovation” http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Customers-Should-Help-Create-Major-Innovation—86738.aspx This was a great piece about how to engage with customers and why they   …Continue Reading

Karma2 Updates: Getting Close

While our blog and Twitter feed might have been quiet over the past few months, we can assure you our development team has been anything but. We’ve been hard at work on karma2 over the past and are getting very close to its completion. We’re all excited about where it’s going, and can’t wait to unveil all the wonderful new features your business will benefit from! What we need now is your feedback and input to ensure we got it all right.