August 23, 2016

New to CRM? Here’s What You Need to Know

BY Caitlin Delohery IN CRM Software

Umbrella And Chairs On Sand Beach

So, you’ve begun the exciting adventure that leads to your first CRM platform! Awesome! Here’s a beginner’s guide to help you get the lay of the land. What exactly is CRM? You probably know that CRM stands for Customer Relationship Management (that’s probably why you’re reading this blog post!). But what the heck does that mean? Think of CRM as one of those colorful umbrellas that’s big enough to house everything you need to have fun at the beach — your cooler of microbrews, a fine selection of beach reads, and matching beach loungers. Your CRM umbrella contains everything you … Continue reading New to CRM? Here’s What You Need to Know

August 19, 2016

Putting the Karma in karmaCRM: Our Commitment to Giving Back

BY John Paul Narowski IN Company, Karma

karmaCRM_slide_index

We launched karmaCRM on April 12th, 2010. Over the years we’ve built cool stuff, had wonderful interactions with our customers, and helped companies grow. It’s been an incredible journey, but something has been missing – the soul of karmaCRM. I picked our name for a reason. 2016 is the year to start living up to it. Let’s walk through the history of how the company came to be, and where we’re headed. Where it all started In 2008, I cofounded a web development consultancy – MetaSpring. I handled the sales, and we were growing. So, I hired my first salesperson … Continue reading Putting the Karma in karmaCRM: Our Commitment to Giving Back

August 15, 2016

Featured Customer: Graphel Carbon Products

BY Krista IN Featured Customers

Graphel Carbon Products

Celebrating their 50th anniversary last year, Graphel Carbon Products is a leader in providing graphite solutions for a wide range of industries — they produce and distribute parts that are used in jet airplanes and the electric generators. And in their five decades of success, they have learned that businesses need to adapt to grow. Marketing Manager Aileen Crass knew that Graphel needed to adapt when it came to how they managed their customers. As is common in many organizations, salespeople were still keeping customer data and follow-up schedules on spreadsheets or in their heads. As a former financial advisor, … Continue reading Featured Customer: Graphel Carbon Products

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