CRM, Sales Tips, Professional Speaking, Company News

April 28, 2018

How to Get Your Customers to Open Every Email and Answer Every Call

BY Caitlin Delohery IN Relationships

Today, your customers are inundated with more information than ever before. They receive hundreds of emails every day, dozens of text messages, and likely spend a good portion of their time on social media and browsing the internet. Most of them are probably overwhelmed. Everyone wants to communicate with them, and as a result, your customers are getting more and more desensitized to messages. Ignoring messages and information is now crucial to productivity, focus, and happiness. So, how do you cut through the noise meaningfully? How do you deliver solutions to your audience in ways that allow them to hear … Continue reading How to Get Your Customers to Open Every Email and Answer Every Call

April 27, 2018

How to Build and Implement a Successful CRM Strategy

BY Caitlin Delohery IN CRM Software

Chances are, you know a lot about building a successful business strategy. But, if you’re reading this article, it’s likely you’re wondering how to apply higher level thinking to the way you integrate your CRM with your existing workflows and to how you collect and analyze your data. Here are five tips for creating a successful CRM strategy. Make sure the CRM data you gather and track ties to larger goals. Start with the big picture questions. What do you want your data to do? Or, to put it a different way: how do you want your data to support … Continue reading How to Build and Implement a Successful CRM Strategy

March 27, 2018

How to Get Great Data Out of Your CRM

BY Caitlin Delohery IN CRM Software

Your CRM does so much. It organizes your contacts, streamlines your daily workflows, and automates the heavy lifting of your business. It’s a personal assistant, a project manager, and a savvy marketer, all rolled into one. And, on top of all of that, your CRM can produce the kind of data that helps you run your business better. From website traffic reports to contact response data, from days-to-close metrics to ROI on outreach efforts, your CRM gives you the data that allows you to not only improve your today but maximize your success tomorrow. Here’s how to get great data … Continue reading How to Get Great Data Out of Your CRM

March 20, 2018

How to Be Persistent in Sales Without Being Annoying

BY Caitlin Delohery IN Relationships, Sales

We all know what it’s like to be on the receiving end of a company’s unwanted attention. You’ve said no again and again or ignored emails and phone calls, but they can’t take the hint. When you’ve gotten annoyed with a company’s outreach, how likely are you to become one of their customers? So, when the shoe is on the other foot, you want to avoid pushing your audience’s annoyance button. Here’s how to be persistent without being annoying in sales. Focus on benefits. You know that your customers don’t want to be sold to. They’ve heard it all before. … Continue reading How to Be Persistent in Sales Without Being Annoying

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