CRM, Sales Tips, Professional Speaking, Company News

July 11, 2017

The Professional Speaker’s Sales Blueprint [eBook]

BY Caitlin Delohery IN Professional Speaking

The Professional Speaker’s Sales Blueprint

No matter how incredible a professional speaker is on stage, business can’t grow without a sales foundation. That’s why our latest eBook, The Professional Speaker’s Sales Blueprint, covers the key components to growing your business: getting organized, creating follow-ups, and nurturing your relationships… and much more. In the eBook, we highlight ways to use a Customer Relationship Management (CRM) system in your professional speaking business. There’s an easier way to store contact info than in your head or on a post-it note! See how a CRM organizes both your leads and sales activities to simplify your to-do list. You’ll also … Continue reading The Professional Speaker’s Sales Blueprint [eBook]

June 27, 2017

Tracking Sales from Lead to Close: CRM Metrics That Matter

BY Caitlin Delohery IN CRM Software, Sales

CRM Metrics

Did you know that, without landmarks or visual cues, humans tend to walk in circles. That’s right, people need reference points to walk in a straight line from point A to point B. Without defining and measuring customer relationship management (CRM) metrics — your business reference points — you might find yourself walking in circles or lost deep in the data woods without a clear path out. Whether you’re just getting started with CRM or you’ve tracked every lead since day one, it’s always beneficial to pause and look around to assess your location. Then, you can adjust and forge … Continue reading Tracking Sales from Lead to Close: CRM Metrics That Matter

June 26, 2017

Professional Speaker Interview Series: Mike Wittenstein Talks About Keeping Up with Constant Change, Creating Journey Maps, and Building Your Business Around Your Clients

BY Caitlin Delohery IN Professional Speaking

Mike Wittenstein

We sat down with some professional speakers and asked them about the challenges and keys to success in their profession. Mike Wittenstein talks to us about keeping up with constant change, creating journey maps, and building your business around your client. Describe a day-in-the-life of a professional speaker. A professional speaker doesn’t just speak, a professional speaker runs a business. Often, they run every part of their business. Each day, you’ll be involved in all the things that matter – from finding clients to building new content, from staying up-to-date on current trends to providing thought leadership for your audiences. … Continue reading Professional Speaker Interview Series: Mike Wittenstein Talks About Keeping Up with Constant Change, Creating Journey Maps, and Building Your Business Around Your Clients

June 8, 2017

Professional Speakers Are Masters of Discipline and Preparation

BY Caitlin Delohery IN Professional Speaking

speaker discipline and preparation

If you’ve ever seen the TV sitcom Bewitched, you learned that a simple twitch of your nose could bring an instant, magical result to any situation. Wouldn’t it be great if you could approach your work in the same way? But building a successful speaking business requires more than a twitch of the nose, a click of the heels, or the wave of a magic wand. What does it take? Sticking to a system, knowing your audience well, and always seeking to improve. As part of our interview series, we learned how professional speakers build successful businesses that are in … Continue reading Professional Speakers Are Masters of Discipline and Preparation

May 29, 2017

Professional Speaker Interview Series: Neen James Talks About Creating Systems, Delegating Tasks, and Focusing on What’s Important

BY Caitlin Delohery IN Professional Speaking

Neen James

We sat down with some professional speakers and asked them about the challenges and keys to success in their profession. Neen James discusses creating systems, delegating tasks, and focusing on what’s important.   Describe a day-in-the-life of a professional speaker. There isn’t a typical day in the life of any professional speaker, and that’s one of the coolest parts of this career. Some days involve travel to the convention center or presentation space. Other days might involve research and customization of speeches. Other days might include writing/blogging/publishing intellectual property. But hands down my favorite days are when I’m on the … Continue reading Professional Speaker Interview Series: Neen James Talks About Creating Systems, Delegating Tasks, and Focusing on What’s Important

May 26, 2017

How Top Speakers Use Content to Engage Beyond the Stage

BY Caitlin Delohery IN Professional Speaking

Professional speaker writing content

Today’s best professional speakers know that engaging and motivating their audience requires reaching far beyond the stage. That’s why they use multiple content channels to spread their message and connect with different audiences. Think about how fertilizer works for your garden. You may get decent growth without it, but add fertilizer once a week and your garden will thrive! Quality content is like fertilizer for your business — and the best professional speakers know this. Content will never replace rocking the stage. But it will help you reach more people and build the foundation for a strong, healthy, vibrant business. … Continue reading How Top Speakers Use Content to Engage Beyond the Stage

May 18, 2017

5 Reasons Your Salespeople Hate Your CRM

BY Caitlin Delohery IN CRM Software, Small Business

Businesspeople Meeting In Modern Boardroom Through Glass

You’re spending money on CRM software that your sales team won’t use. While you were bright-eyed and optimistic about the possibility to grow your business with it, they resist. So what gives? We’ve got a few ideas. You didn’t ask for their input. No matter what tool you use for CRM, success depends on your sales team actually using it. And since 60% of CRM implementations fail because businesses choose the wrong software for their needs, it makes sense to involve your sales team at every step of the way. Your sales team will use your CRM daily, so find … Continue reading 5 Reasons Your Salespeople Hate Your CRM

May 11, 2017

Have a Small Business? Here’s Why You Need CRM

BY Caitlin Delohery IN CRM Software, Small Business

young business woman at modern startup office interior working

Right now, you may be thinking, “CRM is only for big businesses, not the little ones like me!” But CRM doesn’t need to be overcomplicated. In fact, the best CRMs for small businesses are easy to use and customizable to your needs, not clunky software that takes days to set up. So why do you need CRM? For starters, CRM helps you foster strong relationships with new and existing customers. When you focus on people, not just profits, your business grows organically. At the end of the day, relationships make or break your business — and you know that there’s … Continue reading Have a Small Business? Here’s Why You Need CRM

April 27, 2017

Why Customer Relationship Management is Your Most Important Sales Tool

BY Caitlin Delohery IN CRM Software

Customer Relationship Management

Relationships are the wheels to your success. Without good tires, a car is just a hunk of metal — and without relationships, businesses won’t move. That’s why centering your efforts on customer relationship management (CRM) paves the way for a smooth ride. It strengthens your relationship with customers. If you were given the option to work with someone you know and like or a complete stranger, chances are, you’re going to go with the person you know. Your customers are the same. It’s all about trust. That’s why good customer relationship management revolves around conversation. When you focus on communicating … Continue reading Why Customer Relationship Management is Your Most Important Sales Tool

April 24, 2017

Professional Speaker Interview Series: Mary Kelly Talks About Creating Checklists, Making a Difference, and Meeting Face-to-Face in a Digital World

BY Caitlin Delohery IN Professional Speaking

Mary Kelly

We sat down with some professional speakers and asked them about the challenges and keys to success in their profession. For Mary Kelly, it’s all about creating checklists, making a difference, and meeting people face-to-face. Describe a day-in-the-life of a professional speaker. The great days are the days you get in front of audiences. As a speaker, anytime you get to speak is pretty fantastic. If you’re a keynote, it’s an hour or two. If you’re a trainer, it might be 3 to 4 hours. The rest of time is all about sales and marketing, and that’s where a lot … Continue reading Professional Speaker Interview Series: Mary Kelly Talks About Creating Checklists, Making a Difference, and Meeting Face-to-Face in a Digital World

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