March 7, 2012
BY John Paul Narowski IN Sales and Marketing, Small Business
Customers are the primary source of any business’ profit. This ultimately means that our customers are our most valued asset in order to achieve success in our business. We know that the cost of acquiring a new customer far outweighs the cost of keeping and nurturing a relationship that already has begun with “know, like and trust.”
The question is always – how can you be more valued by your current customers?
February 13, 2012
BY John Paul Narowski IN Customer Service, Small Business
Online marketing is a robust opportunity abundant arena in which a company can improve its ROI with a proper effort. There are pitfalls in the social media world as well and could damage a reputation with a single misstep. The online community is very vocal about bad service and through many social media sites can … Continue reading Sharing is Caring … Or is it? →
January 18, 2012
BY John Paul Narowski IN Small Business
According to Sandler Sales System, 78% of your current customers will not do business with you again not because they dislike you or are unhappy – it’s because they forgot about you. Out of sight and out of mind Small businesses may not be aware of this, but customers actually forget brands more often than … Continue reading The “We Forgot How Great You Are” Trap →
July 22, 2011
BY John Paul Narowski IN Small Business
Having a blog for your business’ website is a great way to add value and broader your service. There are many ways you can communicate with your clients and customers that are non-intrusive and helpful. Blogging is a great way to keep your customer informed about the latest news in your field. It is also … Continue reading Small business blogging 101 →
March 28, 2011
BY John Paul Narowski IN Small Business
How many companies out there know how their online presence is doing? How important is it to really know? Below is great information that is out there explaining why its important, how to find out if your company is in the green, and how to fix your presence if it is in the danger zone. … Continue reading Do You Have A Positive Online Presence? 5 Tips To Finding Out. →
February 16, 2011
BY John Paul Narowski IN Small Business
Being customer centric seems to have become the in thing to talk about amongst CEOs, PR professionals and just about everyone else. But just because you have the right buzz words in your mission statement doesn’t mean you’re walking the walk.
January 18, 2011
BY John Paul Narowski IN Small Business
Power is like gravity; you can’t see it, it’s always there and pretending its rules don’t apply to you will only lead to a great deal of pain.
July 23, 2010
BY John Paul Narowski IN Small Business
Becoming your own boss is a daunting, but ultimately rewarding goal. Sure, you’re getting a check working for someone else, but you’re still trading your own hours for someone else. Getting out on your own involves a bunch of planning and even more leadership. But if you think you’re ready, check out our list of tips to get your started.
July 6, 2010
BY John Paul Narowski IN Small Business
Walk into any college business class or entrepreneurship work shop and you’re sure to hear about the importance of a business plan. The business plan is a great motivator for your business, but what happens when you lose your first client…or when you make the first big sale? With change must come adaptability. The best businesses are able to adapt and rely on the basis of their business plan, rather than following it like a road map.
April 19, 2010
BY John Paul Narowski IN Small Business
Those with perspective and wisdom often see the Big Picture first. And not surprisingly, these people are very successful. It doesn’t take much to become one of these visionaries; just some focus and discipline. Prioritize the tasks of your day-to-day life and you’ll be able to make decisions according to the Big Picture.