March 28, 2011
Do You Have A Positive Online Presence? 5 Tips To Finding Out.
How many companies out there know how their online presence is doing? How important is it to really know? Below is great information that is out there explaining why its important, how to find out if your company is in the green, and how to fix your presence if it is in the danger zone.
How To Track Your Presence
Search, Search & Search Some More. Go to Google, Yahoo, and Bing, and create a search for your business. Create an excel spreadsheet and copy down URL’s of any negative & positive information that you find. Next create a search based on keywords that your potential customers and clients would use to find you, and copy any info found into your spreadsheet. Make sure you know where your website comes up with all of this as well; is it before or after the reviews that you find? Tapping into Social Media. Create searches in Google, Yahoo and Bing, use terms “Your Company name on Twitter, Facebook, or just Social Media” to find out if there are any real time conversations going on about your brand, and whether they are negative or positive make sure that you are addressing them. Don’t ever leave messages about your company untouched. Create a Google Alert for your company to make sure that you are always on top of reviews or conversations that are taking place on your brand.
Answer The Reviews, Don’t Brush Under The Rug
If you find negative reviews make sure that they are being addressed. By addressing and getting to the root of the problem it shows your customers or clients that you care, and aware of the situation that needs to be fixed. Use the negative and turn it into a positive. If there are items that aren’t correct make sure that you contact the website owner that the comments are hosted on.
Social Media Fix
Create a corporate social media account to address any consumer complaints that you find on Twitter, Facebook & any other social media sites. This is another outlet, that if used properly, can truly help make a positive light on your company. Use this as another route for customer service and handling negative situations to turn into a positive.
Fixing The Flame
If you ignore the fire and feel its online and won’t truly create a problem, things can turn extremely viral at a fast rate now a days and take twice as long to fix as well as create trust. The best way to handle your presence is by creating one and handling both the good and the bad. By staying on top of your presence you will always be able to tame the fire before it goes full blow and takes over.