April 6, 2010
The Difference Between Assertive & Aggressive
BY John Paul Narowski IN Sales and Marketing, Small Business
In the Goldilocks world of sales, a passive salesman is too soft, and aggressive one too harsh, but an assertive sales profession: juuuuust riiiight. Finding the right balance between passivity and aggressive behavior is a tough road to manage, but ultimately necessary as you try to find new customers and make the next sale. Know when to take control of a situation, but do so with grace and poise and you’ll keep revenue streams open.