March 7, 2012
BY John Paul Narowski IN Sales and Marketing, Small Business
Customers are the primary source of any business’ profit. This ultimately means that our customers are our most valued asset in order to achieve success in our business. We know that the cost of acquiring a new customer far outweighs the cost of keeping and nurturing a relationship that already has begun with “know, like and trust.”
The question is always – how can you be more valued by your current customers?
February 22, 2012
BY John Paul Narowski IN Customer Service, Sales and Marketing
Within the last few years, we’ve watched social media change the way we deal with customers. Such channels like Twitter and Facebook have allowed companies to interact with their audience on a more intimate level, bringing both companies and their clients into a closer relationship in which conversations take place publicly.
February 20, 2012
BY John Paul Narowski IN CRM Software, Sales and Marketing
Set the Stage for a Customer Meet-n-Greet with Social Media For today’s business leaders, doing more with less has become a recent mantra. At the same time, in a tight economy it is more important than ever to reach as many customers as possible. Using social media is a highly cost-effective way to balance the … Continue reading Set the Stage for a CRM Social Strategy →
January 11, 2012
BY John Paul Narowski IN Sales and Marketing
Clients are valuable to our business and they are much more than numbers in our books. To us, they mean income, pipeline referrals, stability, and growth. Your social capital directly impacts your financial capital. So, how does your social portfolio look?
December 28, 2011
BY John Paul Narowski IN Sales and Marketing
“There are times when the best appointment you keep is with yourself.” The strongest relationship management tool? Time with yourself making sure your systems and focus are aligned to make your goals – inevitable. Many, especially those responsible for driving sales or those who are entrepreneurs, find it challenging, if not frustrating, during this week. … Continue reading Break for Perspective: The Hub of Relationship Management →
December 21, 2011
BY John Paul Narowski IN Sales and Marketing
We all know how fast paced the business world can be. Traffic buzzes by in both directions with a few speeders and slow pokes amongst the crowd. And now that the holidays are here, everything seems to speed out of control as though someone has hit the turbo button on life. We sometimes find ourselves in such a hurry that we forget to take the time to do more than drop a message or wave at those around us. While we may get to where we’re going, we’ve forgotten to take care of what matters the most- our clients and customers.
March 18, 2011
BY John Paul Narowski IN Sales and Marketing
The finely tuned human brain has a keen ability to recognize a multitude of colors, but this basic ability may be robbing you of productivity. Somewhere in our developmental past, we probably had to be able to tell good fruits, nuts and other food sources from bad ones and our ability to distinguish color played … Continue reading Distracted by Color? →
February 22, 2011
BY John Paul Narowski IN Sales and Marketing
RSS (Real Simple Syndication) is a handy way for people to get updates from their favorite sites, but it’s also a powerful tool for increasing your search engine rankings. What is RSS? RSS has been around since 1999 but didn’t really get popular until 2005. The RSS feed for your site is a XML formatted … Continue reading Simple SEO: Using RSS for Backlinks →
February 18, 2011
BY John Paul Narowski IN Sales and Marketing
A February 12th article in the NY Times, exposed that the giant retail outlet, J.C. Penny, was using low quality paid links to game Google’s organic search engine results. This will have serious implications for anyone doing business online.
February 15, 2011
BY John Paul Narowski IN Sales and Marketing
When it comes down to your website Google ranks relies on two different areas of criteria. The first part is your search results, and the second is your sites page rank or pr.