January 24, 2018
BY Caitlin Delohery IN Relationships, Sales and Marketing
You’re probably familiar with what it’s like to interact with folks who don’t want to be sold to. You can be giving your best pitch or just making small talk, but the only response you get from them is: Your potential customers know when they are being sold to. They know when you have your … Continue reading Always Be Helping: How to Sell to People Who Don’t Want to be Sold →
January 5, 2018
BY Caitlin Delohery IN Relationships, Sales and Marketing
Though the internet has brought us closer to our friends and family and made it easier to build all kinds of relationships, it also gives us a window into the not-so-nice aspects of being human. Let’s face it: a lot of people (and cats) can be jerks. And salespeople aren’t exempt from that — the … Continue reading How to Close More Sales Without Being a Jerk →
July 6, 2016
BY John Paul Narowski IN Sales and Marketing
Finding clients is only the first part of the equation to becoming a successful real estate agent. Once you find clients, you need to keep them engaged through the entire home-buying or selling process, so that they ultimately end up buying or selling with you. After closing, continuing to nurture those relationships ensures that they … Continue reading How to nurture long-term relationships with clients →
June 28, 2016
BY John Paul Narowski IN Sales and Marketing
Facebook has become the most popular social network on the planet. It would be a mistake to ignore as a lead-generation source, but it’s easy to get lost or intimidated. This guide will help you focus on free tactics that are proven to work. Getting free leads on Facebook boils down to one thing: “Content … Continue reading How to Get Real Estate Leads on Facebook →
June 21, 2016
BY John Paul Narowski IN Sales and Marketing
For many agents, referrals are at the heart of their lead-generation strategy. All too often, though, agents think in terms of getting referrals from people in their personal sphere of influence. This is a great tactic, since you are known and trusted by those people; for agents whose sphere may not be so large, it … Continue reading The 3 Professionals Who Will Help You Generate Referrals and How You Can Engage Them →
June 14, 2016
BY John Paul Narowski IN Referrals, Sales and Marketing
When you first start out in the real estate business, you won’t have any clients. You might not even have any leads. You need to build your pipeline with business opportunities quickly – but doing so can seem like a daunting task, especially if you are new to the sales profession. These challenges are behind … Continue reading 9 Creative Ways to Jumpstart Your Referral LeadGen Engine →
June 8, 2016
BY John Paul Narowski IN Sales and Marketing
It’s no secret that 20% of agents pull in 80% of the revenue. Being a realtor isn’t a hobby, it’s a business, and requires focus, determination, and strategy. By developing a good plan and committing to its execution, you’ll put yourself ahead of the fly-by-their-pants pack of realtors who treat real estate sales like a … Continue reading Keys to Becoming a Successful Real Estate Agent →
June 1, 2016
BY John Paul Narowski IN CRM Software, Sales and Marketing
We talked in our previous article Referral leads not closing? Here’s how you can increase your referral lead quality. about how important it is for real estate agents to leverage your database to maximize referrals. Today, we’re going to talk about why Customer Relationship Management (CRM) applications are such an effective tool for doing that. … Continue reading 10 Reasons to Use CRM to Manage Your Real Estate Database →
May 26, 2016
BY John Paul Narowski IN Sales and Marketing
In businesses – like real estate – where people typically work by referral, many agents focus on bringing in a high quantity of referral leads. The idea is that if you have more referrals, you’ll automatically be doing more business, right? Not necessarily. You have to close those leads – turn them into loyal clients … Continue reading Referral leads not closing? Here’s how you can increase your referral lead quality →
May 19, 2016
BY John Paul Narowski IN Sales and Marketing
Have you ever been to one of those zoo exhibits – ahem – I mean networking events? People lurk about, conducting drive-by glances at your nametag. Before it’s too late, you have Jerry Spinklestien vigorously shaking your hand and pleading for referrals. For the love of monkeys, do you know anyone that needs [insert-service-here]? This … Continue reading The Best Time to Ask For Referrals →
