August 2, 2013
BY Shirley Robinson IN CRM Software, Sales and Marketing
As a small business owner, you may have a right hand man or woman. But does the right hand know what the left hand is doing? Most people think of CRM as being primarily about customer/contact management. But an equally important purpose is managing the flow of information in your own team, and promoting collaboration. … Continue reading Learn how to get your team to work together (finally!) with an online CRM →
June 28, 2013
BY Shirley Robinson IN Sales and Marketing
A little learning is a dangerous thing; Drink deep, or taste not the Pierian spring: There shallow draughts intoxicate the brain, And drinking largely sobers us again. -Alexander Pope, beginning of part 2 of “An Essay on Criticism” Pope’s observation about a little learning being “a dangerous thing” could be the motto of the Internet … Continue reading How much do users REALLY want to know about your product? →
February 8, 2013
BY Shirley Robinson IN Sales and Marketing
Contacting people who have spontaneously reached out to you via social media can be more powerful than simple advertising; in today’s world people are very aware of advertising and very distrusting of it. But personal recommendations by people they trust and admire remain absolute gold.
January 10, 2013
BY Shirley Robinson IN Sales and Marketing
Since we have benefited so much from customer input, we should continually be trying to find new ways not just to help our customers, but to learn from them. If we are really going to establish a partnership with our customers, we have to learn to listen, and that means having the right approaches and tools.
May 9, 2012
BY John Paul Narowski IN Sales and Marketing
Email is one of the most powerful marketing tools because of its personalized power. The challenge is to make your email personal, but how do you do this?
May 2, 2012
BY John Paul Narowski IN Sales and Marketing
A sale is the end result of all the business processes we implement correctly. These processes include letting people know who we are, what we do, and the valid reasons why we should be considered as their supplier.
April 25, 2012
BY John Paul Narowski IN Sales and Marketing
Had a recent opportunity to visit and interview, Elinor Stutz, founder of Smooth Sale. Earlier this week, I posted the beginning of our conversation.
April 17, 2012
BY John Paul Narowski IN Sales and Marketing
Customer relations have always been a vital part of business. How you treat your clients ultimately determines your success. Whether your customer has a good or bad experience with your business is no longer the issue- it is about the relationship development that takes place.
March 28, 2012
BY John Paul Narowski IN Sales and Marketing
How much time and effort is spent in the wrong places? Sales practices are best defined by a system. A system needs to be structured in such a way to help coordinate your efforts and the efforts of others within your business, and to help become more time efficient through activities that yield great return yet require less thought and creation.
March 21, 2012
BY John Paul Narowski IN Sales and Marketing
Teams must work together in order to succeed. A manager’s job is to help their team become successful through guidance and understanding. It is not about control. Together, managers and associates work together through communication to reach their goals.