April 17, 2012
When You Want a Smooth Sale
Part One – An Interview with Elinor Stutz, Founder of Smooth Sale
Customer relations have always been a vital part of business. How you treat your clients ultimately determines your success. Whether your customer has a good or bad experience with your business is no longer the issue- it is about the relationship development that takes place. Social media has only furthered the ability and importance of the client/sales relations, creating new windows through which we can share, build, and develop a positive experience for our clients.
Elinor Stutz has developed the Smooth Sale Mission, articulating the importance of developing sales by developing relationships. One of the many things to consider when making a sale is how to approach the entire situation and that is by developing quality relations with your clients. Consider that a potential client walks into your establishment with the need to purchase your product. They may very likely walk out with product in hand, but the question is: Will they be back? That is why it is vital to work towards developing these relationships, whether they are big or small. Remember, every client is important.
Keep them coming back for more
This could be referred to as “attraction based selling.” A client would potentially be attracted to your business, depending on how they “feel” about working with you. If your client likes the product, but doesn’t like how you deliver the product, why would they buy from you? What makes you special? The answer should be: YOU!
KarmaCRM: Tell me your story on how you started Smooth Sale?
Elinor Stutz: There are two major components to my story.
Part One: My last sales position was at a high tech company in Silicon Valley. It proved to be highly unethical. The executives were waiting for me to collect money from very large advertising agencies but the service I was selling would not be put into place. Upon this realization, I quit on the spot and said “Never again”. But before I walked out the door, I called everyone lined up to buy to inform them of my resignation and suggested they take time to contemplate what that might be. They each thanked me and I walked out the door with a clear conscience.
Part Two: I am one of the rare few who survived a broken neck. As I was lying on a stretcher waiting to be admitted to the hospital I could hear my family burst into tears upon hearing the prediction of paralysis. Meanwhile I was having a very different experience with two visions flashing before my eyes.
The first was a report card indicating high marks but to my embarrassment, community service was clearly missing.
It was that night in ICU that I mentally created my first business plan to incorporate community service. I transferred my sales ability into Smooth Sale, LLC, a sales training company.
My community service encompasses teaching those in career transition how to sell themselves on interviews.
In fact, on April 27, I am co-hosting An Evening of Inspiration, “Be inspired to Get HIRED!” A percentage of proceeds will be donated to the Sherland Charitable Organization providing resources for Pancreatic Cancer and Parkinson’s Disease patients and their families. Our philosophy is to weave build business and community together. http://www.smoothsale.net/an-evening-of-inspiration/
Stay tuned! Next week we will cover Part 2 of our interview with Elinor Stutz, Founder of Smooth Sale, Inc.