July 31, 2014

How that Google algorithm update changed the game for local business

BY John Paul Narowski IN Small Business 0 Comment


Small businesses and the need for success

For small businesses that are struggling with Google’s ranking but still need local growth, it can be tough to compete with all of the traffic from larger firms. With Google’s new algorithm update, local growth is the focus— and small businesses can benefit greatly.

Google’s New Algorithm

Google has changed the game for local businesses when it comes to finding results for local directories, giving visibility to the SMB community.

In a recent update to their algorithm, Google has changed the way that results of businesses are returned to users. What Search Engine Land is calling the “pigeon update” now fetches local results for businesses.

Google has released this update that fixes an issue that users had found with Yelp searches, but overall changes include:

  • Using local directories based on location of the user
  • Increased use of review sites as local directories

Responsive measures within small businesses with a local audience is crucial, but it is likely that many of the beneficial steps have already been taken. One example of this are local directories that Google may now refer to, as the aforementioned Business2Community article states.


The possibilities of this movement toward local growth might turn into greater awareness of the power that Google could play in helping small businesses. If that is the case, then Google could be swayed to favor small businesses and local growth. Regardless of what the future might hold for local and small businesses’ rank on Google, response to these opportunities is absolutely necessary.

Small business growth needs are continually searching for ways that benefit their exposure to their unique  business propositions. Managing all their customers requires a CRM that can be an easy tool to implement and use. KarmaCRM is a small business that understands those needs and has the structure in place to help small businesses meet and exceed those management needs.

Your small business will see the results, and KarmaCRM’s platform has multiple price points that allow a business to customize to their budgetary needs. Click here for a free 30-day trial period and see the difference.

I’ve been hacking at various business ideas since I was 16. I’m a full stack developer and love crafting user experiences. I’ve been nose deep in code since I put the legos down, and built several successful businesses in the process. I’ve lost some hair, gained some experience and throughly enjoyed the journey.

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