August 19, 2013
Why Small Business CRM is Essentialgood small business CRM can help make your operations, customer service, and even your marketing and sales efforts more efficient. First…what does CRM stand for?
CRM stands for Customer Relationship ManagementThe customer is always right, and businesses that remember this usually see a percentage of success in their market. Knowing your customers and their needs is an essential part of the sales cycle; lead to prospect preceding prospect to customer. The steps between these processes are essentially the foundation that most CRM applications are built on. Constant communication between your trained sales team and your customers will ultimately lead to an increase in conversions. Having the ability to communicate with your target customers on a frequent basis will allow you to hone your pitch, while getting your analytics in line with a successful model.
What services do I need?Proper service selection is something every business owner or startup should pay attention to. What is the software offering you that will allow your business to achieve its goals? Some benefits that come standard with most Customer Relationship Management software are email marketing management, lead tracking, and opportunities to leverage prospects. These components are essential to success in a competitive market. You should also pay particularly close attention to the support offered. Will someone be there to help familiarize you and your staff with the application? Some of the more clunky CRM systems can demand a major learning curve before you are efficient enough to leverage all of their tools. The faster you and your team can become experts in your new CRM system, the more quickly it will positively affect your bottom line. For this reason, a CRM application that is more user-friendly should be a primary focus for those new to such applications.
Have more time for what’s important – your business!The ability to manage your business’s relationship with its customers with an automated solution drastically decreases the time utilization from a manual process. As a business owner, your time is one of your company’s most valued assets; use it wisely. The more time spent shifting through a paper tracking system is time that could have been invested in development of your product, team, and/or brand. This lost time could equal to a loss in profits as more time-efficient competitors emerge in your market.
Increase your sales while getting organized.Being able to identify a new or promising lead quickly is a growing need of most sales teams. Relying on paper systems, or keeping up with the maintenance needs of downloaded software, is just not as feasible as cloud solutions increase in popularity. In choosing a good CRM system, small businesses now have the ability to speed up the entire process – an important benefit as your sales team now reduces the time it takes to locate prospects and call backs, which leaves more time for actual selling. With a new cloud-based CRM system in place, your sales and service team should be able to:
- Quickly add notes or reminders to specific accounts
- Better monitor collections efforts
- Follow-up with prospects
- Convert leads into prospects
- Communicate more effectively with team members