February 19, 2014
Top 10 Apps for karmaCRM
Part 1 of 2
In the spirit of recognizing the apps that have helped our company grow and get it to where it is today, we would like to present to you our Top 10 Apps list!
Here they are, in no particular order:
Launching in July of 2009 and based out of San Francisco, Mixpanel offers an array of data and analytics tracking tools that are both easy to use and quick to set up. By simply using lines of code that are provided to a company’s developers (essentially, it is a repository of statistic tracking functions), the company is then able to gain a deep insight into their customers’ – and potential customers’ – actions. The development costs alone that a company could save by using Mixpanel vs. creating their own analytics set-up make it more than worthwhile to look into as an option for analytics measurement. Not to mention, the level of support we have received from Mixpanel has been second to none!
Prior to using Mixpanel, we had to rely heavily on pulling data manually and were limited in the scope of what we were able to see in terms of analytics for our company. But by using their tools in the areas of Segmentation, Funnels, Retention, People, and Notifications, we’re now able to get a far more in-depth as well as expansive view on areas we didn’t track before until Mixpanel came along.
Providing online survey software and based in Boulder, Colorado, we were happy to discover this company right in our own proverbial backyard (as karma is headquartered in Denver). Besides being thrilled at a chance to support a local business, SurveyGizmo has also impressed by helping us design surveys that are incredibly functional as well as visually appealing. In addition to providing excellent reporting capabilities that are a breeze to set up and figure out, we’ve also been able to easily gather valuable data that we have used in a number of ways – from helping us refine our marketing approach to helping us see the whys behind the whats.
SurveyGizmo also offers excellent onboarding as you are first getting started with them; they truly want you to take advantage of everything they have to offer so that you can become well-versed in their product. We’re glad to have a local friend to help us with our survey, online form, and evaluation needs!
Another app that has helped take karma to new heights is GoToWebinar, by Citrix. We initially began to host six webinars per month at the end of 2013 and were using GoToMeeting (another Citrix product). As our responsibilities changed and interest in our webinars grew, we were seeking a more automated solution to our internal webinar process – enter GoToWebinar. They make it almost effortless to set up and schedule ongoing webinars and they care of it all for you – from providing you with a registration page where your webinar attendees can self-register, to automated reports covering attendance, registration, performance, and survey results – all of which we use on a regular basis here at karma. Talk about a HUGE timesaver!
GoToWebinar also offers mobile apps to help you increase your mobility as well as video conferencing and built-in audio options.
Mosey on over to MailChimp’s website (the About section) and one of the first things you’ll read is that, “More than 5 million people use MailChimp to create, send, and track email newsletters.” Along the bottom of the page, you’ll observe that MailChimp is used to send about 6 billion emails every month. We at karma are happy and proud to be one of the companies that uses MailChimp for its newsletter!
And we do so because MailChimp not only makes it simple for us to create an attractive newsletter (offering a wide range of templates and designs to fit nearly every occasion), but also because they help us with segmenting our audience while letting us view important newsletter- and email-related metrics – such as Open Rates, Click Rates, and Subscribes. This has proven invaluable in helping us create better content for our newsletter’s readership.
To say that support is an important business area of karmaCRM would be an understatement. Recognizing this fact early on in our company’s history led us to discover Zendesk, an incredibly powerful, web-based support ticketing system that we rely on heavily to help us through the day, every day. Zendesk was formed from an idea that had its origins in København (Copenhagen), Denmark, as a web-based solution to on-premise customer support software.
Also headquartered in San Francisco, Zendesk is incredibly simple to set up, use, and manage on a daily basis. When the customer service process can easily and quickly get out of hand for so many companies, Zendesk is there to the rescue to help you manage your support/trouble tickets while helping you maintain high customer satisfaction ratings. Our entire Support Team relies heavily on the open communication that the Zendesk tool provides for our company; we are all easily able to see what it is that our customers need help with at any given moment as well as to answer their questions and address their concerns expeditiously. In and of itself, that is a priceless commodity for us not only from a support standpoint, but also in looking at it through the lens of Customer Experience.
Stay tuned! Next week we will round out our Top 10 Apps with the remaining five on our list.