February 4, 2011
Are You in Front of the Right Customers?
Sniper Rifle, Not ShotgunYour marketing is a weapon; use it correctly or it’s worthless. You are a soldier in the marketing war and your mission is to “take out” that perfect customer. You’re not going to get the job done by firing a shotgun randomly and hoping you hit something. You need to know your target inside and out, wait for them where they are most likely to be and fire your high powered marketing sniper rifle at the perfect time.
Knowing “The Right Customer”It doesn’t matter if you’re selling nuclear powered submarines or hot dogs, you need to know who is most likely to buy your product. At the very least, you need to know your average customer’s:
- Average purchase (items, revenue, profit, etc)
- Income level