July 27, 2015
5 Reasons Why You Need a CRM System
Customer Relationship Management(CRM) system is one of the main tools that every kind of company should have to be more organized and successful. CRM systems are there to assist businesses to track and analyze all of the interactions they have with their current and potential customers. It’s a wonderful tool that helps to centralize, simplify, secure and scale the customer engagements. If these arguments are not enough for you to have a CRM system, check out the top 5 reasons to see the importance of CRM systems for small businesses.
1. Be Organized
You might think that you do not need a CRM system in order to be organized, as you are able to manage your business with emails, task management and calendar systems, but in this case, you are going to miss the whole picture of your business. CRM assists you in getting that big picture by integrating emails, tasks, notes, calendars and more in single, organized fashion. There is a chance for you to access any data that you would like from anywhere, anytime and any device you want. This is the key to success of a business organization and CRM systems are created to keep all the necessary information in one centralized location.
2. Have Access to Metrics
Have you counted how many successful projects you have had recently? Can you say how much is your conversion ratio or can you explain how effective were your recent marketing campaigns? All these are called metrics, which are crucial for your company’s development and success. You might think that all these things can be figured out with common sense or with the help of Excel sheet formulas, but do you really have so much time to do that? Your time is, of course, more important and it should be focused on company growth in the first place. Besides, the odds are high that you are going to make some small mistakes in your calculations.
If you do not want to go on like this, then CRM system is what you really need, as it gives you the opportunity to get immediate metrics on most important metrics of your company’s activities. This is another reason why CRM systems for small businesses are so important.
3. Implement Customer Intimacy
Customer intimacy is all about matching your products and services with your customer’s interests and preferences. For many businesses, especially small and middle ones, it’s a great way to stand out in competitive and ever-crowded markets. CRM gives a great chance to catch detailed information about your customers, their interests, preferences and behaviors. With this information available, businesses can implement targeted marketing and create a personal touch with every customer. Just think for a moment: Do you really think that your mobile operator remembers your birthday when they send you congratulations? Or do you think it is a coincidence when Google ads show you some products you are interested in? It is all about having CRM system, as it collects the most important information about customers, and helps businesses interact with them in a more impressive way.
4. Be Flexible with Mobile CRM
Imagine that you want to find some contact information about your customer when you are not at the office. Is it impossible? Of course, it’s not impossible with CRM systems. For those people who work in service industry, mobile CRM is a must. Besides the fact that it gives the benefit of accessing data anytime and anywhere, it also helps salesmen be prepared and effective 7 days a week, 24 hours a day. So whether you want to meet someone at the airport, or want to update sales meeting while travelling in a car, mobile CRM is there to help you.
5. Make Less Reports
Do you keep track of your business? Do you see how your business is striving? If you think that monthly or annually prepared reports serve the purpose for you, think again. Reports are sometimes painful and tedious for employees to make and this is the reason why facts in reports can be tampered with. However, if you use a CRM system, there is no need for you to worry about reports, as CRM systems track the number of open opportunities, show the closing ratio in every stage of sales process, calculates the expected revenue for you and so on. This is a great chance for you to have access to reports anytime that you want.
CRM systems for small businesses are important to make sales processes more efficient, increase revenue, analyze current situation, evaluate the risks and so on. So here are the most important reasons why you might need a CRM system for your business. Are there any other reasons you would like to share with us? Please leave them in the comments box below.