There is always a “new, fast way to get new business”. It’s great to try new tactics, but don’t forget the time-tested phone call for finding new sales and keeping in touch with clients. Picking up the phone can go a long way to ensure customer loyalty and good service. Balance the new with the old.
There is plenty of money to be made through sales, but much of this revenue is being left on the table due to one key misstep: failing to follow up with clients. As a salesperson, you are in charge of making clients feel comfortable while you attend to their needs and concerns. Most of this relationship is born in the initial follow ups to a sales pitch or networking event. But there are many other times when salespeople forget to follow up and leave money on the table.