Converting prospects to clients is all about taking the right approach and making the right decisions from day one. There are many decisions to be made as a sales person. What services will you bring up when meeting with a client? Where will the sales call be held? These questions and more can be answered by a research and information-gathering. When this information is amassed, it’s called Sales intelligence. In this post, we explore the concept of Sales intelligence through an episode from NBC’s “The Office”.