At any time, an angry customer can bring any business to a screeching halt. Just ask Southwest Airlines about their recent spat with movie director Kevin Smith. When Mr. Smith got bumped from his flight, he turned to his Twitter account to voice his displeasure with the airline. In this day and age, many people are airing their frustrations on Twitter and your customer service department can take advantage of this fact. If you implement social media tactics into your customer service strategy, you can handle customer issues efficiently.