When it comes down to your website Google ranks relies on two different areas of criteria. The first part is your search results, and the second is your sites page rank or pr.
Googles Definition of Search Results and Page Rank
By Google definition your search results are where you are located on a page when your site is searched and that search is done by keywords. Most people searching for something specific target the first 3 sites that Google brings up when searching, so the closer you are to that, the better your site ranking will be. Googles definition of pagerank is based on a website score of 0-10. The higher the score the more influence your site has. There are only 17 sites that currently hold a 10 value with Google, and you can see these sites here. Most of the 8’s and 9’s will be sites with .edu or .gov, but your site can still have a chance to gain a 6 or 7. Page rankings are only updated a few times a year by Google, so that will allow you to find out what your site is ranking, and what you need to do to improve that score.
How To Check Your Score:
There are a few good tools out there that site owners can use to check their page rank with google. One of the most popular is Google Pagerank Checker. This tool allows you to add your URL to see your current pagerank of your website. It also gives you a code that you can add to your website so that you are able to monitor if your rank goes up or down over time. This is a great tool to have if you are currently working on improving your rank. By using this you will be able to tell if what you are implementing is working.
How To Improve Your Page Ranking and Search Results
Link Building: Google is currently using behavior and real traffic patterns to gage their results. Your results aren’t based on how many links that you have listed on your site pointing back to different pages about you, but by how many sites other have your link pointing back to you. The best way of achieving or generating reciprocal links is by doing these things: Guest Blogging – gives you quality content links from recognized, relevant sources Link Baiting – hard to bait the hook, but you may catch a big one Press Releases – may be picked up by larger media outlets and then receive quality links Joint Ventures – always good to partner and share links Building Social Communities – become a focal point that attracts a targeted community to get their links and some of the areas that aren’t working as well as they used to, not saying that they don’t work at all, you just won’t see results as fast as you would by implementing the items above: Blogging – Forum posting and commenting Social Bookmarking – good benefits, but don’t expect it to greatly influence PageRank Article Submission – best to submit to top directories, quality not quantity Bulk Directory Submission – forget about it! Bulk Link Exchange – this will get you banned
Use Long Tail Keywords
This is a type of keyword phrase that has at least three, and some times as many as five words in the phrase. Long tail keywords are used when the website wants to refine search terms to the web page, as well as when the searcher is looking for something rather specific. Like normal keywords, long tail keywords are used to define what is on the web page and what the publisher wants to be found under in search engines and on search engine results pages. These keywords are highly specific, and draw less traffic for the website, but tend to draw more quality traffic, which leads in more conversions than normal keywords. They may not be as common or searched for as often as a single keyword, but long tail keywords will have a lot less competition, giving you a better chance to rank in the first few spots, or at least land you on the first page of a Google Search.
Quality vs Quantity
When it comes top ranking and search results for your site the important factor lies in relevant content and links. You don’t want a slew of sites that have nothing to do with your niche sharing reciprocal links because that won’t do you any good. You want the sites that have your audience in mind sharing your link with you as well as you sharing their link with your viewers.
I’ve been hacking at various business ideas since I was 16. I’m a full stack developer and love crafting user experiences. I’ve been nose deep in code since I put the legos down, and built several successful businesses in the process. I’ve lost some hair, gained some experience and throughly enjoyed the journey.