Category Archives: Social Media
Beware the Ides of March! But learn from it, too
The story of Julius Caesar’s assassination usually centers around betrayal. But an equally important theme has to do with the power of overconfidence in blinding us to what’s going on around us.
Build Your Brand by Embracing Internet Folkways
Understanding and working within Internet folkways can make doing business more profitable and even more fun.
Making the Most of Your Social Media Leads
Contacting people who have spontaneously reached out to you via social media can be more powerful than simple advertising; in today’s world people are very aware of advertising and very distrusting of it. But personal recommendations by people they trust and admire remain absolute gold.
Being customer-driven means sharing power, and that's a good thing
We as a company have a much bigger sphere of influence thanks to social media, but we share that sphere and its power with our customers. Our marketing isn’t about hard selling or trickery. It’s about reaching out to like-minded people who vibe with what we do and could benefit from it.
Can You Handle a Complaint on Your Wall?
Within the last few years, we’ve watched social media change the way we deal with customers. Such channels like Twitter and Facebook have allowed companies to interact with their audience on a more intimate level, bringing both companies and their clients into a closer relationship in which conversations take place publicly.
Set the Stage for a CRM Social Strategy
Set the Stage for a Customer Meet-n-Greet with Social Media For today’s business leaders, doing more with less has become a recent mantra. At the same time, in a tight economy it is more important than ever to reach as many customers as possible. Using social media is a highly cost-effective way to balance the …Continue Reading
Sharing is Caring … Or is it?
Online marketing is a robust opportunity abundant arena in which a company can improve its ROI with a proper effort. There are pitfalls in the social media world as well and could damage a reputation with a single misstep. The online community is very vocal about bad service and through many social media sites can …Continue Reading
Small business blogging 101
Having a blog for your business’ website is a great way to add value and broader your service. There are many ways you can communicate with your clients and customers that are non-intrusive and helpful. Blogging is a great way to keep your customer informed about the latest news in your field. It is also …Continue Reading
Do You Know Your Facebook Privacy Settings?
I just got done reading a fascinating article on Mashable in regards to the top 10 Facebook privacy settings that everyone should know about. They went over some very important information and how messy these privacy settings get because Facebook does change their layout often.
7 Reasons Why Social Media Isn’t a Waste of Time
As social media’s popularity explodes, more businesses are throwing their hat into the social marketing ring. Unfortunately, there is a misconception that all you have to do is set up a Twitter account and Facebook page, post about your daily activities and a tsunami of traffic will slam through your virtual doors, begging you to take their money.